Consulting Services
We have a broad range of hotel consulting and asset management services to meet the needs of a wide range of ownership groups, including preparing hotel valuation reports, feasibility studies, and full asset oversight to high-level portfolio management. We are highly adaptable and can scale our services to meet specific client needs.
Feasibility Study
Our feasibility study is an investment quality product utilized by commercial lending institutions, investors, developers, and hotel operators to determine the financial viability and sustainability of a particular hotel project. We provide a model decision basis for the hotel development, financing, and operation of a hotel as a standalone project or a component within a mixed-use development.
The study includes a variety of work steps to evaluate historic trends and project the future competitive supply of and demand for lodging accommodations in the area. The scope of the work includes, but is not necessarily limited to, the following:
- Analysis and economic evaluation of the market area based on interviews with area hotel management, business and government officials, compilation of pertinent market data, and a review of those economic indices which would be most relevant to the success of the proposed project
- Inspection of the site and surrounding area to determine the suitability for the proposed hotel, taking into consideration such factors as accessibility, visibility, and proximity to demand generators
- Investigation of hotels in a market area that would provide the primary competition to the proposed hotel. Our census of the competitive facilities include both existing hotels as well as those under construction and planned.
- A determination of the current overall market demand and rooms in the subject area and the share of market demand that is generated by tourists, commercial travelers, and group meetings/convention delegates.
- A projection of growth rates for the various market segments based on the factors that should impact the future demand for hotel rooms.
- An evaluation of the projected hotel supply and demand relationship in the market area to reach conclusions regarding the market support for the proposed hotel.
- Comment on the proposed facilities in terms of style, size, number, mix, and type of guest rooms and recreational amenities.
- Projections of occupancy, average room rate, and additional revenues for the proposed hotel.
- Projections of cash flow from operations before fixed charges for the first ten years of operations.
Asset Management
We provide full asset oversight to hotel owners and private investors who have underperforming hospitality assets and lack in-house hotel expertise, small private equity funds that are buying hotels but don't have hotel-specific asset managers, institutional owners such as government agencies that are required to hire an asset manager.
We serve our clients by drawing on our unrivaled industry expertise and experience in operating multiple asset types. Our goal is to maximize your assets' value and potential, which we achieve by evaluating your operations, identifying key issues, and suggesting and implementing necessary changes.
Our specialties include:
- Asset oversight
- Strategic planning and organizational restructuring
- Market repositioning
- Negotiations with brands and developers
- Franchise and management company evaluation, selection and contract negotiations
- Acquisition and disposition due diligence assistance
BWBH asset management services give you the peace of mind of knowing that your investment is closely monitored and that the solutions in place are tailored specifically to meeting your goals.